Mirsada Kudrić is an economist from Zagreb, born and raised in Germany. Her business career leads at Robert Bosch, where he has held various positions such as control, human resources and finance.

In the last few years, he has been promoting "leadership" because he considers the thread a leader in everyday business and private challenges. The view is that a change in work culture and approach to business and people management is necessary for a company to adapt to the global digital world's demands of transformation.