In 2012 Matija has become a farmer and planted a blueberry farm that made him aware of all the challenges farmers are facing in their production. A year later Matija has founded Agrivi - a global farm management software company with a vision to change the way food is produced, positively impacting over a billion lives. Thousands of farmers from over 150 countries have already recognized the value of Agrivi and are using it to improve their yields, ensure traceability and increase profits. Agrivi is one of the key global leaders in the farm management software industry recognized by over 10 major industry market research companies.